Vionic has teamed up with Marin County’s Center for Domestic Peace (C4DP) on the Children’s Purple Shoe Project, an art installation to shed light on the issue of domestic violence and its impact on the children who witness it. For the project, C4DP is collecting used children’s shoes, too worn to be recycled. For every shoe donated, Vionic will donate $20, up to $1,000 towards new shoes for the children in C4DP programs.
The Children’s Purple Shoe Project calls us as a community to increase our awareness, sensitivity and compassion for the lives of children impact by domestic violence and to imagine “walking in their shoes.” By doing so, C4DP seeks to heighten our community’s collective responsibility to do more to support children to grow up safe and free of violence. C4DP helps approximately 800 children a year.
“We’re honored to be working with the C4DP once again and supporting victims of domestic violence,” says Vionic COO Bruce Campbell. “Giving back to our community represents an important part of our values as a company, and we are honored to align ourselves with C4DP’s admirable and profoundly important work.”
If you live in the Bay Area and would like to participate in the donation, please visit the shoe drop off station: Monday – Friday, 10-4pm, Center for Domestic Peace, 734 A Street, San Rafael, CA 94901
The campaign includes a free breakfast event on Friday, October 23, Changing the Future for Children, where real-life Purple Shoe stories will come to life at this free, one hour fundraiser, and at the Day of the Dead event on October 30, for the unveiling of the Children’s Purple Shoe Art Project.